Search marketing for law firms that care about case quality.
PixelPPC helps law firms build SEO and PPC systems designed around high-intent searches, intake performance, and measurable revenue impact.
Help law firms stop wasting budget on disconnected tactics.
We build search systems that produce measurable intake opportunities. SEO content, paid traffic, landing pages, and analytics operate as one program, not as five disconnected vendor relationships.
We are not a generalist marketing agency.
- Legal search is expensive and unforgiving.
- Competition is intense at the keyword and city level.
- Intake quality matters more than form fill volume.
- Tracking must go beyond clicks and conversions.
- SEO and PPC should compound together, not run in parallel.
- Campaigns must be scoped around case economics.
What we hold ourselves to
Case quality over volume
We optimize for the searches that produce signable cases, not page-one rankings for vanity terms.
Transparency over reporting theater
Real attribution, real numbers, and visibility into the work behind the work.
Strategy before spend
Every dollar follows a plan informed by your intake, market, and economics.
Legal-market specificity
Legal search has its own competitive logic. Generic playbooks lose money in it.
Compounding growth
SEO and PPC together produce a flywheel. We build for the second year, not the first month.
Operating principles for legal search marketing.
- 01 Rankings are only valuable if they attract the right case types.
- 02 PPC is only scalable when tracking is clean.
- 03 Landing pages should qualify and convert, not just look good.
- 04 Law firms need visibility into what sources create actual consultations.
- 05 Competitive legal markets require focused execution, not channel sampling.
A focused team built for legal-market acquisition
A small senior team. No account-management buffer between strategy and execution.
Founder / Strategy Lead
Acquisition strategy, intake economics, and senior client direction.
SEO Lead
Practice-area SEO, content architecture, and technical performance.
Paid Search Lead
Google Ads, Local Services Ads, and conversion-rate testing.
Analytics Lead
Tracking, attribution, GA4, and signed-case reporting.
Most agencies separate SEO, PPC, content, tracking, and landing pages.
PixelPPC combines them into one performance system for law firms. The result is fewer vendors, cleaner attribution, and decisions made against a single picture of what is actually producing signed cases.
Want a clearer path from search visibility to signed cases?
Tell us about your firm. We will respond with a focused starting point.