PixelPPC

PPC for Law Firms

Google Ads campaigns engineered for qualified intake, cost per qualified lead, and signed-case efficiency.

Book a Strategy Call View Our Process
  • Search campaigns
  • Local Services Ads
  • Landing page testing
  • Negative keyword control
  • Conversion tracking

We configure Google Search and Local Services Ads with tight geographic boundaries, absolute match-type control, and an aggressive negative keyword approach. Your budget goes only toward high-intent searches from users who need a lawyer now.

The reality

Most legal PPC accounts leak budget on broad match, weak negatives, and untracked calls.

Untracked phone calls treated as conversions without qualification
Broad match terms attracting price shoppers and unrelated queries
Single landing page used across every practice area
No connection between Google Ads conversions and signed cases
Bid strategy optimized for clicks, not consults
Weak ad copy that competes on commodity language
The system

Our law firm PPC system

01

Account architecture

Campaign and ad group structure built around practice area, intent, and geography.

02

Keyword and negative strategy

Disciplined match types and aggressive negative lists to protect spend.

03

Local Services Ads

Where applicable, run LSAs alongside search to capture high-intent local volume.

04

Landing page testing

Case-type pages with qualifying forms, click-to-call, and trust signals.

05

Conversion tracking

Form, call, and offline conversions wired into Google Ads and GA4.

06

Budget efficiency

Measure cost per qualified lead and cost per signed case, not cost per click.

Deliverables

What is included

A focused, transparent scope. No mystery line items.

  • Account audit
  • Campaign restructure
  • Keyword and negative buildout
  • Ad copy testing
  • Landing page recommendations
  • Call and form tracking
  • Smart bidding strategy
  • Budget pacing
  • Local Services Ads management
  • Monthly performance reporting
Process

How we run the engagement

  1. 01

    Audit

    Baseline your current performance, intake, and competitive position.

  2. 02

    Strategy

    Map opportunities to case economics and prioritize the highest-impact work.

  3. 03

    Build

    Implement campaigns, content, pages, and tracking infrastructure.

  4. 04

    Optimize

    Test creative, bidding, content, and intake flow against intake outcomes.

  5. 05

    Measure

    Report on qualified leads, source attribution, and signed-case impact.

  6. 06

    Scale

    Reallocate to what produces signed cases. Expand into adjacent markets.

What we track

Metrics we monitor

These are the metrics we monitor for this service. They are tracked outcomes, not guaranteed results.

Qualified leads
Tracked
Cost per qualified lead
Tracked
Lead-to-consult rate
Tracked
Landing page conversion rate
Tracked
Signed-case attribution
Tracked
FAQ

Common questions
Related services

Pair with the rest of the system

SEO for Law Firms

Organic visibility built around profitable case types and search intent.

Local SEO for Law Firms

Map pack visibility, reviews, and city-level authority for your market.

Landing Pages for Law Firms

High-converting case-type pages built for paid traffic and intake quality.

Tracking & Analytics

Call tracking, attribution, and reporting tied to signed cases.

Ready to make your Google Ads spend produce signed cases?

Tell us about your market. We will respond with a focused starting point.

Book a Strategy Call