PixelPPC

Tracking & Analytics

Call tracking, attribution, and reporting that ties marketing spend to consultations and signed cases.

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  • Call tracking
  • Form tracking
  • GA4 + GTM
  • CRM attribution
  • Signed-case reporting

Call tracking, attribution, and reporting tied to signed cases.

We bridge the gap between marketing platforms and your intake CRM. By deploying advanced dynamic number insertion (DNI), deduplicating forms, and syncing signed-case outcomes back to your ad platforms, we build an attribution system that shows exactly where your best cases come from.

The reality

If your reporting stops at form fills, you do not know what is producing real cases.

Calls treated as conversions without qualification
GA4 misconfigured or missing key events
No CRM connection between source and intake outcome
Google Ads conversions inflated by spam and duplicates
No view of consult-to-signed-case conversion by source
Reporting that nobody acts on
The system

Our tracking and analytics system

01

Call tracking

Dynamic number insertion across paid, organic, and direct sources with QA recordings.

02

Form tracking

Server-side and client-side tracking with deduplication and spam filtering.

03

CRM/source attribution

First-touch and last-touch attribution wired into your intake CRM.

04

Google Ads conversions

Offline conversion uploads tied to qualified leads and signed cases.

05

GA4 + GTM

Clean event taxonomy, custom dimensions, and audiences that mean something.

06

Reporting

Weekly and monthly views built around qualified intake and signed-case outcomes.

Deliverables

What is included

A focused, transparent scope. No mystery line items.

  • Tracking audit
  • GA4 and GTM setup
  • Call tracking deployment
  • Form tracking and dedup
  • CRM source attribution
  • Google Ads offline conversions
  • Intake quality reporting
  • Signed-case attribution dashboards
Process

How we run the engagement

  1. 01

    Audit

    Baseline your current performance, intake, and competitive position.

  2. 02

    Strategy

    Map opportunities to case economics and prioritize the highest-impact work.

  3. 03

    Build

    Implement campaigns, content, pages, and tracking infrastructure.

  4. 04

    Optimize

    Test creative, bidding, content, and intake flow against intake outcomes.

  5. 05

    Measure

    Report on qualified leads, source attribution, and signed-case impact.

  6. 06

    Scale

    Reallocate to what produces signed cases. Expand into adjacent markets.

What we track

Metrics we monitor

These are the metrics we monitor for this service. They are tracked outcomes, not guaranteed results.

Qualified call rate
Tracked
Source-to-consult attribution
Tracked
Source-to-signed-case attribution
Tracked
Form spam rate
Tracked
Conversion data accuracy
Tracked
FAQ

Common questions
Related services

Pair with the rest of the system

SEO for Law Firms

Organic visibility built around profitable case types and search intent.

PPC for Law Firms

Google Ads campaigns engineered for qualified intake, not raw clicks.

Local SEO for Law Firms

Map pack visibility, reviews, and city-level authority for your market.

Landing Pages for Law Firms

High-converting case-type pages built for paid traffic and intake quality.

Want clean attribution from search source to signed case?

Tell us about your market. We will respond with a focused starting point.

Book a Strategy Call