PixelPPC

Landing Pages for Law Firms

Case-type landing pages engineered to qualify, convert, and feed clean intake to your team.

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  • Case-type pages
  • PPC landing pages
  • Lead forms
  • Call CTAs
  • A/B testing

High-converting case-type pages built for paid traffic and intake quality.

Directing paid traffic to a general homepage is the fastest way to waste budget. We design, build, and continuously A/B test dedicated landing pages for each practice area. These pages combine qualifying questionnaires and dynamic calls to action to deliver highly qualified consultations.

The reality

Beautiful landing pages with bad qualification logic produce expensive, low-quality leads.

Generic homepage used as the PPC landing page
Lead forms that ask too little or too much
Weak above-the-fold trust signals
Slow page speed killing paid traffic ROI
No A/B testing of headlines, forms, or CTAs
No qualification logic to filter unqualified leads
The system

Our landing page system

01

Case-type page strategy

Dedicated pages for the practice areas and case types that pay.

02

Qualification design

Form fields and copy that filter out unqualified inquiries before intake.

03

Trust signals

Bar credentials, results framing, and reviews placed where they affect decisions.

04

Performance

Fast load, clean Core Web Vitals, and mobile-first build.

05

Call CTAs

Click-to-call, sticky mobile CTAs, and after-hours messaging.

06

A/B testing

Structured tests against headlines, hero, forms, and proof.

Deliverables

What is included

A focused, transparent scope. No mystery line items.

  • Page strategy by case type
  • Wireframes and copy
  • Design and build
  • Form qualification
  • Call tracking integration
  • Speed and Core Web Vitals
  • A/B testing program
  • Conversion reporting
Process

How we run the engagement

  1. 01

    Audit

    Baseline your current performance, intake, and competitive position.

  2. 02

    Strategy

    Map opportunities to case economics and prioritize the highest-impact work.

  3. 03

    Build

    Implement campaigns, content, pages, and tracking infrastructure.

  4. 04

    Optimize

    Test creative, bidding, content, and intake flow against intake outcomes.

  5. 05

    Measure

    Report on qualified leads, source attribution, and signed-case impact.

  6. 06

    Scale

    Reallocate to what produces signed cases. Expand into adjacent markets.

What we track

Metrics we monitor

These are the metrics we monitor for this service. They are tracked outcomes, not guaranteed results.

Landing page conversion rate
Tracked
Cost per qualified lead
Tracked
Form completion rate
Tracked
Click-to-call rate
Tracked
A/B test win rate
Tracked
FAQ

Common questions
Related services

Pair with the rest of the system

SEO for Law Firms

Organic visibility built around profitable case types and search intent.

PPC for Law Firms

Google Ads campaigns engineered for qualified intake, not raw clicks.

Local SEO for Law Firms

Map pack visibility, reviews, and city-level authority for your market.

Tracking & Analytics

Call tracking, attribution, and reporting tied to signed cases.

Want landing pages that produce qualified intake, not noise?

Tell us about your market. We will respond with a focused starting point.

Book a Strategy Call